SAN DIEGO (FOX5/KUSI) — One of the most popular weekend destinations in downtown San Diego continues to draw crowds with fresh food, local flavor and a strong sense of community.

The Little Italy Mercato farmers market stretches roughly six city blocks, making it one of the largest in San Diego County. Since launching in 2008, the market has become a staple for residents and visitors alike, offering everything from fresh fruits and vegetables to eggs, baked goods and specialty items.

Rows of vendors line the streets, with a steady stream of people browsing, sampling and shopping throughout the morning.

Lowell Cohen, a local vendor at the market, with Gourmet Kraft Corn, said quality is key to what they offer.

“We use non-GMO oil. I literally sampled over 45 farmers to get to the current product,” Cohen said.

Vendors say the market provides not just products, but an experience.

“Our most popular things here are the juices,” said Luis Ramirez, who works for Polito Farms.

“It’s fun here,” added Liam Hammes, also with Polito Farms. “You meet new people, great vibes.”

Organizers say the Mercato is about more than just what’s on the table. Farmers markets like this play an important role in supporting local growers and small businesses, helping them connect directly with the community.

Each weekend, the Little Italy Mercato continues to serve as both a marketplace and a gathering place, where fresh food meets local culture in the heart of San Diego.

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